Cookies & Privacy

GDPR Compliance

The General Data Protection Regulation is a series of laws approved by the EU Parliament. As Hooked On Patterns provides services to the European Union, we are complying to these regulations. If you are outside of the EU, these do not necessarily apply to you, so you can disregard this information.

You need to be over the age of 16 to give consent for the collection and use of your personal data. If you are under the age of 16, you will need parental consent to use the hookedonpatterns.com website.

Here are the ways your personal data may be collected, and how it is used:

Your IP address is collected when you visit the website.
This information is used to collect information on the number of visitors we receive, and which country they are visiting from. This helps us to keep track of our performance and helps us make improvements. This also allows us to spot any malicious behaviour and block IP addresses to maintain security measures.

If you make a purchase from the website, you will be redirected through Ravelry and PayPal to complete your purchase. We will collect your name, email address, information of the products you’ve purchased, and the price you’ve paid.
This information is stored for accounting purposes as required by UK law. It is also used to keep a record of which products are sold, and to provide easy cross reference for providing customer support.

If you choose to leave a comment on the website, you will only need to provide a name, so we know who is leaving us a lovely comment and can address you in a reply. You do not need to use your full name, and we will only publish your first name with your comment on the website. You can choose to use a nickname if you prefer. If you would like to receive a response to your comment, e.g. pattern support, you can leave your email address to receive your reply. It will only be used for this purpose.

If you choose to like or follow us on social media, we will be able to view your public social media profile only. This information will only become a statistic on our page and you will be able to follow our posts. We will not use this information in any other way. If you choose to interact with us on our social media platforms, your comments and profile may be visible to other followers.

If you choose to use our contact form, you will provide a name and email address, so that we can reply to your enquiry. We will not use this information in any other way.

If you choose to subscribe to our newsletters, you will provide an email address for us to send you our promotional newsletters. This is to inform you of our latest releases or special offers only. We will not use your email address for any other purpose.

We will never sell or share your personal information.

If you do not consent to the use of your personal data in the ways outlined above, please leave this website and refrain from using our services to withdraw your consent.

Cookie Policy

Cookies are files held on the your computer. Cookies have many functions however they are fundamentally used to hold data about you on your computer. This allows our website to improve the user experience. We collect and store usage information in order to administer the website and improve your browsing experience.

To be able to purchase online at HookedOnPatterns.com and to make full use of personalised features, your computer or mobile phone will need to accept cookies. We use the information from cookies to improve your customer experience and offer you products we think you will like. Our cookies don’t store sensitive information such as your name, address or payment details. If you’d prefer to modify or delete cookies from Hooked On Patterns, you can use your browser to do this. Simply check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences. However, please be aware that this action may prevent you from taking full advantage of a website.

Cookies may be set by the site that you are on or by other sites who provide content (third party cookies).

This website uses a ‘performance cookies’ to track visits to our website. These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works. By using our website, you agree that we can place these type of cookies on you device.

This website uses cookies to help the site perform and to enhance user experience. Social media platforms like Facebook and Twitter may use cookies when sharing buttons are used. Cookies may track your online activity. Affiliates may also employ cookies. We have no control over the information that is collected by these cookies.

Privacy Policy

We take the utmost care to ensure that the information you provide is kept private. We process financial transactions through PayPal via Ravelry. You do not need a PayPal or Ravelry account to make payment.
We do not offer website user accounts at Hooked On Patterns so you do not need to sign in or create an account to purchase. You can simply browse for an item and make a purchase using the secure PayPal service. We will not ask you for your password. We seek to ensure your data is stored as securely and safely as possible, however we cannot be held liable in the extremely unlikely event of a breach in our secure computer servers.

We do not share your personal information (unless required to do so by law, or to protect our rights). We only store accounting information as required to by UK law.

None of your personal information is visible on our website unless you have elected to contribute it to our crochet blog or any media platform.

If you believe your personal information is present, and you would like us to delete it, please make contact.

Mediavine Programmatic Advertising

The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.

The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit http://www.networkadvertising.org/managing/opt_out.asp. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at http://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Mediavine partners with the following data processors:

  1. Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
  2. Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
  3. Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
  4. LiveRamp. You may find LiveRamp’s privacy policy through this link. When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
  5. RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: http://www.networkadvertising.org/managing/opt_out.asp.
  6. District M. You may find District M’s privacy policy through this link.
  7. YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
  8. The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
  9. Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
  10. AppNexus. You may find the AppNexus privacy policy through this link.
  11. OpenX. You may find OpenX’s privacy policy through this link.
  12. Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  13. TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
  14. Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  15. Sovrn. You may find Sovrn’s privacy policy through this link.
  16. GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
  17. Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
  18. MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers’; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
  19. RevContent – You may find RevContent’s privacy policy through this link. RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
  20. Centro, Inc. – You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
  21. 33Across, Inc. – You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
  22. Conversant. LLC – You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.